“Stuck in a rut? Make changes!” Easy to say, harder to do.
One of the hard bits is taking time out, thinking about your situation, recognising that you’re in a rut and deciding whether to stay there or change. That’s what I’ve been doing over the last few weeks. A back injury forced me to take time out and do some thinking about my business and the direction I want it to follow.
Adding New Skills.
I discovered Adobe Illustrator about a year ago and have been scared of it since!
Thanks to Calvin at https://creativemarket.com, and his Mandala Creator series, I’ve been learning to create designs in Adobe Illustrator.
I know I’m biased, but man! They rock and they’re giving me the confidence to learn and develop my skills.
What new skills could you learn?
It’s my favourite design site. Good for beginners through to experienced designers, ColorMandala.com is the place I’m bravest in.
It doesn’t mind that I can’t draw.
It doesn’t mind when I save a piece half-finished then take it in to Photoshop to do other stuff.
Best of all, it doesn’t mind me going back to try another way. ColorMandala.com has a forgiving nature and doesn’t sulk at being usurped by Photoshop.
What areas could you explore to move out of your rut?
If You’re Unsure, Test.
Try different things.
I tried a design PLR website. Never sure about how much to charge for packs, I dithered between too large packs and too small packs, too expensive and too cheap.
A business coach suggested I do what some supermarkets do – “stack ’em high, sell ’em cheap”.
Nah! It didn’t feel right.
It works in some places, like supermarkets. If it didn’t work, they wouldn’t do it.
I saw someone on Etsy selling colouring designs for 30p (GBP). That’s less than 33% of one GBP.
I would be surprised if that seller is selling any.
Having had positive feedback on my first design with Calvin’s Mandala Creator app, I increased the price and added it to the website. It’s been selling, so I’m doing more.
Finding packs aren’t selling, I’m changing to adding individual designs so people can choose which they want, instead of having a pack of, say, 20, that they don’t like 19 of.
What are you unsure about? What do you need to test to see how sound it is?
Narrowing my Target Market.
This was the hardest part of changing.
My attitude was “Bung designs on the website, anyone who likes colouring will buy them.”
Um, no. It doesn’t quite work like that.
I had to do some inner work to find who my target market is.
It isn’t people who like colouring who buy every colouring book they can lay their hands on.
Part of it is people who’re looking for something a little different.
For example, a client asked me to design a mandala with a particular object in. It isn’t the usual type of mandala – quite plain and angular with the object in the centre, and she loves it!
Another client was having difficulty finding books with larger designs in, so I created a design pack for her.
Part of it is people who want to use my designs in their journals, maybe in their own colouring books.
Who is your target market? Who are you aiming your products at?
Where am I now?
I’ve learned new skills and am learning other new skills so I can develop my business.
I’ve realised that colouring designs can be used in many other ways besides colouring books.
My back’s better – thanks for asking – and changes are being made. They’re a bit scary but necessary.
Let me know how you’re doing.